I think like a founder.
I build like an engineer.
Product builder for startups and growing teams, working across software development, UX, and launch execution. Everything below is live and built by me.
My path into software was anything but straight. I studied biochemistry, spent two years doing paediatric cancer research at SickKids Hospital in Toronto (published in Nature), then moved into the startup world through sales, founded multiple companies, and eventually found my way into building software, self-taught.
That background shapes how I think: research-trained attention to detail, sales-trained understanding of what customers actually want, and a founder's obsession with shipping things that work.
What makes a great product builder today has less to do with formal training and more to do with how creatively you can think through a problem. Technical implementation is a skill that many people can learn. Knowing what to build, understanding what users actually need before they can articulate it, and cutting everything that does not matter. That is harder to teach, and that is what I bring.
AI coding tools have closed the syntax gap between engineers and builders. What they have not replaced is product judgment and how to turn a rough idea into something people actually enjoy using. That is where I spend my energy.
The best person to build your product is not always the one who can recite algorithms from memory. It is the one who deeply understands the problem.
Need someone who can own a product from idea to launch?
I take on freelance and contract work. I specialize in MVPs, UX overhauls, and existing codebases that need fresh direction. Tell me what you are building.